Users can see fewer and relevant ads according to their interests.The Basic Attention Token (BAT) was created by the co-founder of Mozilla and Firefox, Brendan Eich, to improve the security, fairness, and efficiency of digital advertising through blockchain technology. The basic idea is, users should have the power to decide whether they want to watch advertisements or not. Users can watch advertisements in return for a BAT utility token. Like any other browser, the Brave browser also knows where its users spent their time, calculate and reward accordingly. Brave Wallet: Brave Wallet is an indigenous wallet of the BAT ecosystem, you can buy BAT crypto with credit and debit cards, crypto assets, and more, it also has DeFi and NFT support. BAT token: The Basic Attention Token can be used as a currency to tip the content creators or in advertising of earning rewards it can be exchanged between publishers or content creators, advertisers, and users.ģ. It also captures user attention to provide rewards.Ģ. Brave Browser: It is a fast, open-source, privacy-oriented browser that has in-built capability to block advertisements, malware websites, and trackers. Also through Brave, fans or random people who take interest in some particular content creators and publishers can tip them with BAT.ġ. But this is optional and whenever users want they can block ads completely. With the current data, It has doubled the number of its users and passes around 30+ million Monthly Active Users over the years, currently, they have 10+ million daily users with 1 million verified creators.īAT can be earned by viewers just by viewing ads. It has an inbuilt ad-blocking facility which stops the advertisement traffic automatically. BAT understands this and came up with its own browser BRAVE.īAT is the token here integrated into its browser named BRAVE, which is solely dedicated itself to provide privacy to the users. So to overcome this challenges people needed a fast, privacy-oriented browser. What did they do? They have started researching the private data and internet searches of their users and gave all these data for AI to understand the behavioral patterns.
#Bat encrypto plus#
Users spent their time, their data, and their money, and in return they got nothing, plus Advertisements slow-down the websites, decrease the battery life of phones and uses up to 50% of the total mobile data on an average.Īnd they didn't stop on that, these big giant companies took this to another level in order to maximize user attention.
If we look at the advertisement world then, there are three major players in advertisement just like the triangle of the BAT cryptocurrency logo.Īdvertisers are selling their products on the video of creator and get commission from the publishers, so both the parties, advertisers and creators are involved in money transactions, but what do users get? Nothing. Yes!! You are right, the same guy who is the co-founder of Mozilla, Javascript, and Firefox, so you don’t have to worry about its lawfulness, trust me, this project is founded by one of the best minds we have in this world and has several big names. What are the Basic attention token (BAT) and BRAVE browser?īasic Attention Token ( BAT) is an Ethereum blockchain-based utility token found by Brenden Eich, We’ll also discuss that investing your time and money in BAT token is feasible or not, so read this till the end. In this blog, we’ll discuss the power of ad and what is it for us as viewers, we'll discuss all this in-depth and I am sure, after reading this blog. you will definitely change your viewing and surfing experience of the internet. Have you ever thought about getting money just by watching advertisements. These giants have approximately 2 to 3 billion users, and because of it, various businesses crush over these platforms to promote their products. Some research suggests that the world has $400B advertisement industries, and maximum of them are governed by some famous giants like Google and Facebook.
“Advertisement”, all the things on the internet revolves around this one name it was, is, and will be the most important and critical revenue models for online businesses. Is Basic Attention Token a good investment? What are the Basic attention token (BAT) and BRAVE browser?
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